Truck sales start 2026 on the back foot

Posted on: February 5, 2026

According to naamsa the Automotive Business Council, South Africa’s truck market entered 2026 under pressure. Medium commercial vehicle sales came in at 542 units in January, down 5,9% year on year, while heavy trucks and buses totalled 1 345 units, a 4,3% decline compared with January last year.

Those figures stand in clear contrast to stronger passenger car and light commercial vehicle sales and underline a growing divergence in buyer behaviour. While consumer and small business demand is improving, fleet operators remain cautious.

The decline in heavy truck and bus volumes points to delayed replacement decisions rather than collapsing freight demand. Work is moving through the system, but not yet at levels that justify aggressive fleet renewal or capacity expansion. Operators are prioritising uptime and cost control over new capital commitments.

Medium trucks remain under particular strain. Serving regional distribution, municipal and specialist roles, this segment is highly exposed to margin pressure and funding discipline. Replacement cycles are being extended where possible, with maintenance and refurbishment preferred over outright purchase.

Despite a more supportive macro backdrop – easing inflation, a firmer Rand and improving financing expectations – fleet confidence remains measured. In trucking, improving sentiment alone is not enough. Buying decisions continue to hinge on sustained freight volumes, operating cost visibility and confidence in the near-term outlook.

The naamsa media release for January 2026 states: “In an increasingly complex and rapidly evolving global automotive environment – characterised by technological disruption, shifting trade alliances and accelerated energy transition pathways – a coherent, forward-looking policy framework remains critical to secure South Africa’s position within global and regional automotive value chains.”

While this prognosis is addressing the local automotive manufacturing sector, its message mirrors the status-quo in the road freight industry – shifting supply chains and disruptive tech amid eco imperatives and policy reinventions. The upshot for truck buyers in times of tumult: “When in doubt, sit tight.”

Editor’s comment: naamsa’s January data confirms a truck market still in wait-and-see mode. Medium and heavy truck sales both moved lower, suggesting that fleet buyers remain cautious despite broader market improvements. FleetWatch predicts that until cost pressures ease further, truck sales are likely to lag the wider vehicle market.

Click on photographs to enlarge

The highways are choc-a-bloc with trucks but overall new medium and heavy truck sales have started the year at lower levels than last year.

The naamsa leader board for January 2026.

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