Sponsored Blog
Across Africa and around the world, counterfeit automotive parts continue to pose one of the most serious threats to road safety, workshop integrity and brand trust. As part of a global movement, ZF Aftermarket is stepping up its fight against fakes through the “Keep it Real” campaign, an initiative designed to protect drivers, businesses, and the industry from the dangers of counterfeit components.
Counterfeit parts may look identical to genuine ones, but what lies beneath can be catastrophic. In recent years, ZF’s investigators uncovered everything from sub-standard brake pads to fraudulently remanufactured airbags, steering wheels fitted with empty airbag housings that offered no protection in the event of a crash. The risks are real and potentially life-threatening.
The “Keep it Real” campaign shines a spotlight on these hidden dangers and raises awareness about the importance of fitting genuine ZF, LEMFÖRDER, SACHS, TRW, and WABCO products. Behind the scenes, ZF’s intellectual property protection team, headquartered in Germany, coordinates a global network of experts who work closely with customs authorities, investigators and law enforcement agencies to track, test and remove counterfeit parts from the supply chain.
Counterfeit parts may look identical to genuine ones, but what lies
beneath can be catastrophic
But the campaign isn’t just about enforcement, it’s about education. ZF is empowering workshops, distributors and drivers to recognize genuine ZF parts and buy only from trusted sources. By sharing practical tips and authenticity tools via its Genuine Parts Program, ZF helps the aftermarket make informed choices that uphold quality, performance and safety.
In Africa, where vehicles often endure extreme driving conditions and long service intervals, the impact of counterfeit parts can be even more severe, from premature failures and costly downtime to compromised braking and steering performance. Choosing genuine ZF products is not only a matter of reliability; it’s a matter of responsibility.
ZF Aftermarket Africa stands with our global colleagues in keeping our roads safe and our customers protected. Together, we can stop counterfeit parts before they cause harm.
Always purchase from authorized ZF Distributors Partners.
Always choose genuine ZF quality.
Always #KeepItReal.
#ZFAftermarket #KeepItReal
@zfaftermarket.za
