Corporate social investment (CSI) in the road freight sector is often dismissed as a nice-to-have, yet time and again we see how it feeds directly back into the efficiency of the trucking industry. Healthy, informed communities are the backbone of a safe and reliable road network – and Bakwena Platinum Corridor Concessionaire has again proved the point by building cancer awareness.

In August, Bakwena, in partnership with PinkDrive and the Limpopo Departments of Health and Education, rolled out its twelfth annual cancer awareness and screening campaign along the N1 section of the N1N4 corridor.

The outreach took in six secondary schools and four clinics, reaching 2 812 women and 2 840 men with vital information and screening. Seventy prostate tests were conducted, with seven referrals made for follow-up care – a clear reminder of the power of early detection.

Building healthy awareness

This kind of CSI is not charity. It is smart, targeted investment. By equipping communities with healthcare access and knowledge, Bakwena is strengthening the very people who maintain, use and support the road infrastructure that keeps freight moving.

As Bakwena COO Solomon Kganyago puts it: “Bakwena is dedicated to supporting initiatives which empower communities with vital information to manage their health proactively.”

Bakwena’s CSI policy spans road safety, health, environment and heritage, and socio-economic development – a mix that speaks directly to the trucking industry’s sustainability.

When concessionaires and fleet operators build resilience in communities along their routes, the return comes in smoother operations, fewer breakdowns in the social fabric and safer journeys for all road users.

FleetWatch salutes Bakwena and PinkDrive for recognising that efficiency in freight extends way beyond the depots, workshops, offices and highways – it begins with empowered people and healthy communities.

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