FAW Trucks Southern Africa has officially opened its new Cape Town branch facility at 28 Karee Street, Kraaifontein Industria. The event brought together key customers, dealer partners and management from FAW’s Head Office, celebrating the brand’s growth in the Western Cape.
At the opening ceremony, Vernon Rudman, Dealer Principal of FAW Trucks Cape Town, thanked colleagues for their dedication in establishing a stronger presence in the Western Cape market, stating: “Thank you for the help in moving from the past, opening today for the new and driving to the future.”
Ricqui Alexander, National Aftersales Manager, stated the importance of service innovation, mentioning recent enhancements like the breakout app for 24/7 customer support. He highlighted FAW’s focus on empowering agents and ensuring seamless assistance for operators.
Richard Leiter, Executive Director of FAW Trucks Southern Africa, reflected on the brand’s journey, which began 30 years ago and then introduced Mr. Huang, COO of FAW Trucks Southern Africa, praising his dynamic approach and experience from challenging markets like the Philippines, where he has already implemented positive changes by listening to customer feedback.
Mr. Huang spoke on the global scale of FAW’s operations, noting over nine million units sold overseas. He emphasised rapid product launches, driven by customer demand and on-going investments in stronger products and services to meet local needs.
Customer testimony came from Nicol Heyns, Managing Director of the Portland Group of Companies, a loyal FAW partner for 15 years. He shared how the relationship has grown to include over 100 mixers and various JH6 models.
“This opening represents not just a new branch, but a renewed pledge to our customers in the Western Cape,” said Leiter. “Together, we continue to power dreams, drive success, and build lasting partnerships.”
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