For any fleet owner, a truck’s value is measured not just in payload but in years of reliable service. That’s why a robust, customer-focused OEM aftersales network is critical – keeping vehicles in peak condition through genuine parts, approved lubricants and expert maintenance. MAN Truck & Bus South Africa understands this equation well, and its new ‘Max Mileage Master’ campaign puts that philosophy firmly in the spotlight.
Truck longevity takes centre-stage
MAN Truck & Bus SA has launched the ‘Max Mileage Master’ competition to celebrate the endurance, resilience and reliability of MAN trucks operating across Southern Africa. The contest aims to identify the MAN truck – built from 2007 onwards – that has achieved the highest verified mileage and is still hard at work.
“Max Mileage Master is not just a competition – it’s a marketing activation that underscores what our customers already know; when well taken care of, a MAN can truly go the distance,” says Noko Seopa, Head of Customer Service Management at MAN Truck & Bus SA. The initiative highlights the long-term partnership between MAN and its customers – one that extends well beyond the point of sale.
“This campaign reinforces how proper maintenance, together with using MAN Genuine Parts and our after-sales support, results in vehicles that maintain uptime year after year, deliver excellent residual value and consistently prove their quality over time,” adds Seopa.
Partnership makes all the difference
“We’re excited to celebrate our customers’ success stories and show South Africa the real durability and reliability of an MAN,” adds Philip Kalil-Zackey, Head of Truck Sales. “Partnerships are not only formed at the point of sale – partnerships go beyond and MAN, being represented in South Africa ever since 1936, has always appreciated the longstanding partnerships with our customers.”
As the search for the ‘Max Mileage Master’ gets underway, MAN is calling on fleet owners, operators and the wider transport community to share their stories of endurance on the open road. Every odometer reading tells a human story – of drivers, routes and journeys that keep Southern Africa moving. The race is on to see which MAN will take the crown as the ultimate kilometre king.
Open to MAN customers in South Africa, Botswana and Namibia, entries can be submitted via www.man.eu/za.
MAN’s ‘Max Mileage Master’ initiative doesn’t just aim to celebrate high mileage; it acknowledges the synergy between good engineering, responsible ownership and aftersales excellence that keeps fleets profitable and on the move. Good luck MANne!
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