Home FleetWatch 2021 TruckStore makes bold move to cater for current and future growth

TruckStore makes bold move to cater for current and future growth

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An impressive display of used trucks and a bus parked around the prominent tower TruckStore sign heralded in the opening of the new facility.
An impressive display of used trucks and a bus parked around the prominent tower TruckStore sign heralded in the opening of the new facility.

TruckStore South Africa, the used trucks and buses retail outlet of Daimler Trucks & Buses Southern Africa (DTBSA), last week celebrated the official opening of its larger and more prominently located facility alongside the Ben Schoeman highway in Centurion.

Originally started back in September 2012 when TruckStore opened its doors to buy and sell used vehicles and trailers of all brands, models, bodies and ages in South Africa, the retailer has since grown to become a renowned, trusted and reliable source for used commercial vehicles in Southern Africa and has notably established itself as the best performing TruckStore outlet globally.

Michael Dietz, CEO of Daimler Trucks & Buses Southern Africa and Annelie van Rooyen, Head of Used Trucks, unveil the commemoration plaque of the new TruckStore facility in Centurion.
Michael Dietz, CEO of Daimler Trucks & Buses Southern Africa and Annelie van Rooyen, Head of Used Trucks, unveil the commemoration plaque of the new TruckStore facility in Centurion.

Talking at the opening of the new facility, Michael Dietz, CEO of Daimler Trucks & Buses Southern Africa said: “Reflecting on the TruckStore journey and seeing how this solid business model has been well adopted across Southern Africa is commendable. Today we are proud to be one of the industry’s leading used commercial vehicle retailers and it is for this reason that we are taking the business to greater heights with the move to the new facility and the expansion of our footprint across South Africa”. 

Annelie van Rooyen, Head of Used Trucks said: “We are immensely excited to be opening this new facility, taking such bold steps amidst a pandemic. The new facility will give us an opportunity to better serve our growing customer base, provide an improved customer experience and increase service capacity. This move represents a milestone for TruckStore and will certainly create opportunities for growth and strengthen the brand’s position in Southern Africa”.

The facility has ample parking for large vehicles and features 1 200sqm of showroom and office space. Included are six open sales offices overlooking great views of the highway and allowing for flexibility and transparency to processes. 

Michael Dietz, CEO of Daimler Trucks & Buses Southern Africa: “We are taking the business to greater heights with the move to the new facility and the expansion of our footprint across South Africa”.
Michael Dietz, CEO of Daimler Trucks & Buses Southern Africa: “We are taking the business to greater heights with the move to the new facility and the expansion of our footprint across South Africa”.

At the rear of the facility is an approximately 3000sqm fully-equipped and dedicated Mercedes-Benz approved workshop and parts center for Mercedes-Benz TruckParts and Fuso Value Parts. Included also are ten dedicated bus service bays. The workshop also provides capacity for non-Daimler brands as well as servicing of trailers. This is an extension of value added services and forms part of TruckStore’s overall strategy of being a one-stop shop to its customers. 

The announcement was also made that TruckStore will be expanding its presence, making TruckStore products and services available across all major cities in South Africa. This is a strategic decision which focuses on bringing sales activities closer to the customers by fully leveraging the existing Daimler Trucks & Buses dealer network, ensuring dedication and the best sales experience going forward. There is a clear strategy put in place to integrate fully into the existing authorized DTBSA dealer network.

“We are taking an important step in our business as we see capacity for sales growth, not only for TruckStore but for our dealer partners as well. We want to provide the same level of sales and after-sales service that a customer would receive when purchasing a new vehicle,” said Van Rooyen.

FleetWatch will be taking a more detailed look at this new facility in our next eMag. Look out for it.

At the rear of the new TruckStore facility is an approximately 3000sqm fully-equipped and dedicated Mercedes-Benz approved workshop and parts center for Mercedes-Benz TruckParts and Fuso Value Parts.
At the rear of the new TruckStore facility is an approximately 3000sqm fully-equipped and dedicated Mercedes-Benz approved workshop and parts center for Mercedes-Benz TruckParts and Fuso Value Parts.

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