Trans African Concessions (TRAC) will implement Phase 2 of its road-safety educational campaign for young children along the N4 Toll Route from 9-13 March.
The TRAC School Project is particularly aimed at preprimary and primary schools along the 570km-route to teach youngsters about road safety. The campaign will be headed by TRAC’s official life-size mascot, Sipho, who will teach four- to nine-year-old children the basic rules of the road in a fun, memorable, yet informative manner.
“The idea behind the initiative is to establish a culture of road-safety consciousness among our youth and to reach adults through their kids’ eagerness to learn and share their knowledge,” communications manager of TRAC, Solange Soares-Nicholson says. “The children of today are the motorists of tomorrow, and if they start respecting and understanding road rules from a tender age, it will eventually become second nature to them.”
The project was launched in November last year with Phase 1 proving most successful. “The children were enthusiastic to learn about road regulations, especially when it focused on how they and the drivers should behave in the vehicle. It was enlightening to see them absorb the information and how eager they were to pass it on to their parents.”
The project will once again involve Sipho and several TRAC representatives who will hold various activities, which will include showing an educational road-safety clip to the pupils at several schools. They will also be taught how TRAC plays a pivotal road in keeping the N4 Toll Route safe and all the services that are offered by its 24-hour Helpdesk and TRACAssist teams. These include response to, and assistance with, all emergencies and incidents on the N4 Toll Route, as well as general enquiries.
A Facebook competition, with a prize of gift vouchers to the value of R1 000 for three winners at one of three malls will also form part of this campaign, thus encouraging youngsters (and their parents) to become even more involved in promoting and practising road safety.
“The first round of the campaign proved to be so effective that we are thrilled to be able to present it once again. There are simply too many accidents on our country’s roads and it is TRAC’s responsibility as concessionaires of South Africa’s only trans-border toll route to promote safe driving and travelling,” explains Soares-Nicholson.
TRAC also intends to launch a pedestrian-safety campaign at rural schools along the route to educate learners on this important matter. More information on this particular project will be available closer to the time of it being launched.
FleetWatch give a thumbs-up to TRAC. Active of road safety instilled at a young age will contribute to safe roads in the long term.
The activation schedule for Phase 2 of the TRAC School Project is as follows:
Monday 9 March
School: LS Skuilkrans (Tshwane)
School: CR Swart (Middelburg)
School: Einstein Akademie (Middelburg)
School: Belfast Akademie (Belfast)
Wednesday 11 March
School: Laerskool Nelspruit
School: Penryn Prep
Thursday 12 March
School: Komatipoort Akademie (Komatipoort)
School: Kwetternes Kleuterskool (Komatipoort)
Friday 13 March
School: Laerskool Bergland (Nelspruit)
For feather information on the project contact Solange Soares-Nicholson on 013 755 3316(switchboard) or email email@example.com