This story has nothing to do with trucks per se but acts as a reminder that September is Arbor Month and FleetWatch is encouraging every company in the trucking industry to plant at least one tree on their premises to brighten up South Africa.
Let’s face it, some areas of South Africa are starting to look like the armpits of Africa in terms of good looks and we need to brighten up our working environment.
Interesting in this regard is that as part of its Arbor Month campaign, Food & Trees for Africa (FTFA) will be launching a first-of-its-kind social media platform to raise money for the environment and communities in South Africa. While seen elsewhere in the world, this will be a first within the non-profit sector in South Africa. It is also fitting that it will be launched on the new DotAfrica Top-Level Domain: trees.africa
The trees.africa micro-site will integrate with Facebook and Twitter to allow users to call out their friends for light-hearted misdemeanors and #SetItRight by contributing towards planting food forests in South African townships.
FTFA will also be launching its new Food Forests Programme. The high-density planting method will provide self-sustaining mini-forests which include fruit and indigenous trees, nut trees, perennial berries, herbs and legumes. The idea is to make South African communities more food secure while contributing to the fight against global climate change.
Chris Wild, executive director of FTFA says: “The idea behind the campaign is to have a little fun while raising money for a good cause. It’s also been great to look at Social Tech that improves our townships and communities.”
Let’s back them – either via support for their campaign or via your own effort to plant just one tree. Imagine if every company in the trucking industry plants just one tree on their premises. Eieeesh! It will make all the difference. Let’s do it and please send us a picture of you doing so. We’d love to share it with all our readers.