By Gray Growth Strategies
The direct to consumer (DTC) frozen foods business is in the early stages of rapid growth. As many food types are becoming increasingly available on a direct to consumer basis, the share of total purchases allocated to frozen foods is higher in e-commerce than in brick and mortar sales. Frozen food is now one of the Top 10 items to purchase when buying groceries online. An article published on LifeHacker.com noted that respondents favor frozen foods as they are difficult to mess up. They come packaged, branded, and sealed, meaning the consumer does not need to trust a delivery person or personal shopper to choose a quality item.