And now for something completely different! Isuzu Truck South Africa has entered into a partnership with IRONMAN® South Africa whereby for the next three years, Isuzu Truck South Africa will become the official vehicle partner to all major events under the IRONMAN South Africa stable. This includes Africa’s flagship triathlon, the Standard Bank IRONMAN African Championship.
Isuzu Trucks will play a key role in event operations of the IRONMAN South Africa events providing the vehicle support so crucial for logistics, event infrastructure and staff transport. The partnership will begin in January 2016 starting with the Standard Bank IRONMAN® 70.3® South Africa in Buffalo City on 24 January 2016.
“This is a partnership that makes sense on various levels and we couldn’t be happier for Isuzu Trucks to be joining the IRONMAN family. The synergy between these two iconic brands represents a real opportunity to demonstrate the set of values both brands subscribe to. For eleven years our athletes have proven that anything is possible and we have no doubt that in Isuzu Trucks we have a partner ideally equipped to improve our event operations and logistics. Like Isuzu Trucks, we are in it for the long run,” says Keith Bowler, managing director, IRONMAN South Africa.
Commenting on this new venture, Craig Uren, Chief Operating Officer for Isuzu Truck South Africa, says: “As the number one Japanese truck brand in South Arica, we are always looking for new opportunities to give back to the communities in which we operate. We are proud to support events that build South Africa’s brand and IRONMAN South Africa is an example and an excellent platform to build our brand and to demonstrate our trucking capabilities.”
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®.