The coinciding of the renewal of Imperial Logistics secondary contract with long-standing client, Italtile, with the tile retailer’s rebranding led to the transport group investing in a fleet of branded vehicles to match the new corporate identity of its client.
“We took the opportunity to replace the entire Italtile Retail secondary fleet with brand new vehicles that feature Italtile’s new corporate livery and logo. We have also revamped the uniforms worn by our drivers and assistants to tie in with our client’s new look,” says Imperial Logistics chief strategy officer Cobus Rossouw.
Imperial Logistics’ well-established partnership with Italtile goes back more than 10 years and has encompassed many different components of the company’s supply chain. The partnership is founded on open engagement between the two companies and unwavering commitment to innovation – all in the pursuit of improved efficiency and lower costs that serve to ensure Italtile’s ongoing competitiveness and relevance.
“We worked closely with our client to understand what role Imperial Logistics could play in their recent rebranding. Once we had a clear idea of where Italtile was moving in terms of its new identity, we did not hesitate to align our vehicles, enhance our service offering and help our client to create and maintain awareness of its new image following the rebranding.”
Rossouw notes that the eye-catching new fleet was warmly welcomed by Italtile and Imperial Logistics’ transport services to the retailer have since been extended to cover Cape Town – as well as Gauteng and Kwa-Zulu-Natal.
With the new Italtile fleet successfully rolled out, the company’s next value-adding initiative for its client is a technology solution that will enhance customers’ delivery experience.
“Our drivers and assistants will be completing advanced training courses that the Imperial Logistics Academy has developed. These will improve their interaction with Italtile customers at delivery points,” explains Rossouw.
Italtile Limited is South Africa’s leading retailer of imported and local ceramic and porcelain tiles, sanitaryware, bathroom accessories and other related products. The group operates as a franchisor, featuring a streamlined parent operation focused on growing market share and fostering entrepreneurial opportunities through its franchise programme.