Home FleetWatch 2021 Hino Shelly Beach hits top spot again

Hino Shelly Beach hits top spot again

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The winning team at Hino Shelly Beach makes for a winning dealership.
The winning team at Hino Shelly Beach makes for a winning dealership.

Big congratulations must go to Hino Shelly Beach which is obviously doing a lot of things right as evidenced by this dealership winning its third Hino Dealer of the Year Award – the previous two occasions being in 2017 and 2018.

According to Gansen Chetty, team leader of this South Coast dealership, which is part of the Halfway Group, additional training and even more attention to improving the customer experience are the major factors that propelled it into the top spot.

“It was very much a team effort and I am thankful to have such a loyal, willing, and hard-working group of people working with me at the Shelly Beach facility. We also have the benefit of a group of committed service providers and dedicated people working on our various supply chains, particularly the team at the Hino head office in Sandton and the factory in Prospecton, as well as supportive and motivating senior management in the Halfway Group.

“We are exceptionally proud to be part of the Halfway Group with full support of the Chairman, George Baikie Jnr whose father, George Snr established the original Halfway Service Station in Park Rynie. We are also grateful for the backing we receive from our CEO, Shane Grant, as well as from Rob Newton and Brian Jones. All of them play a significant role in our ability to provide an outstanding and memorable customer experience in an increasingly complex and demanding business environment,” he adds.

The team has the advantage of a comparatively new facility in that Hino Shelly Beach was built in 2007 with future growth in mind. Since then a number of enhancements have been made including an upgrade as an accredited roadworthy test centre.
The team has the advantage of a comparatively new facility in that Hino Shelly Beach was built in 2007 with future growth in mind. Since then a number of enhancements have been made including an upgrade as an accredited roadworthy test centre.

Chetty, who joined Hino Shelly Beach as Dealer Principal in March 2014, has a history with Hino trucks going back to 1997 when he was employed as a salesperson by Hino Pinetown. 

“I regularly sold 100 or more trucks a year and was several times a winner of Hino South Africa’s national skills competition for salespeople. I realised that to be an achiever, one must be an active participant in whatever you tackle. You cannot wait for things to come to you,” he says.

Last year was particularly successful in all aspects of the business for Hino Shelly Beach, with additional awards from Hino SA for parts marketing, service marketing, sales marketing, Toyota Financial Services support and ultimately, customer experience, where it achieved a score of 99.5%. 

The team has the advantage of a comparatively new facility in that Hino Shelly Beach was built in 2007 with future growth in mind. Since then, it has been upgraded to include an accredited roadworthy test centre in 2019, while environmental aspects of the facility have been improved to meet the Hino benchmark of ECO-3 Advanced, which brings it in line with revisions to the international ISO 14001 standard. This put even more focus on reducing greenhouse gas emissions, promoting a recycling culture that minimises landfill and optimising water usage.

Hino Shelly Beach has also been judged the best commercial vehicle dealership on the KwaZulu-Natal South Coast by PMR.Africa and awarded Diamond Arrows status for four consecutive years, from 2017-2020. These accolades acknowledge a company’s vision, integrity, values, competence, and ‘empathy’ that contribute to ethical and sustainable business practices.

“We’re certainly not going to sit back and relax on our laurels,” says Chetty. “In fact, our third Hino Dealer of the Year award will be used to galvanise the team to do even better in 2022.”

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