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FleetWatch Media Kit

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Audience

FleetWatch’s Potential AudienceFleetWatch’s Social Media
Launched in 1993 intially as a fleet risk management journal, FleetWatch has since evolved into a trucking magazine covering all aspects of the trucking industry with the primary focus on the “issues” facing modern day truckers. The magazine operates under a banner of independent and objective journalisn while striving to elevate the trucking industry onto a platform of high priority within the context of not only the South African economy but Africa.FleetWatch’s Social Media has opened up to an entirely new sector of the market which was not possible through print. The Driver’s are now able to interact, comment and distribute information via our Social Media Channels such as Facebook, Twitter and LinkedIn. Our Audience not only includes Driver’s but the Truck Operators creating a thriving environment for commentary and discussions.
ChannelAudience SizeDescription
Quarterly Print EditionPrint Run – 6200
Total Reach – 12 400 +
FleetWatch Quarterly Edition produced in February, May, July and November each year. Editorial features the best of the last quarters news with a selection of articles specially geared towards longevity and reference value.
Digital e-MagazineSubscribed Readers – 6250
Impressions – 11 200
Unique Visitors – 58.95%
FleetWatch’s monthly interactive trucking magazine is delivered to your PC, tablets or Smartphone.
FleetWatch WebsiteMonthly Unique Visitors – 14 381 +
Monthly Impressions – 829 729 +
The website offers a constant welath of trucking information at your fingertips – every day of the week, any place in the world!
Newsletter6250 + SubscribersDistrbuted to the inboxes of over 6250 industry leaders and personnel in the trucking industry – latest trucking news and comment.
Social Media6300 + Followers
Up to 123 000 Views on a single Facebook Post
Social Media has opened up to a market which was notpossible through print. Driver’s are now able to engage with our content, editor and each other through Facebook and Twitter.
FleetWatch Trucker’s PacksDistribution of 8500 + per annumTrucker’s Packs are geared to the Driver, containing various Safety Checklists, Posters, First Aid Kit and more…
FleetWatch Projects150 000 + Reach per annumFleetWatch Projects include projects such as Brake & Tyre Watch, Books, A Call to Action and a host of other products for operators and drivers.

Events

FleetWatch’s Events Calendar

EventDatesDescription
Brake & Tyre WatchMarch, May, August and November every yearThis initiative is designed to raise transport operators’ awareness around the subject of efficient braking and tyre checks linked to preventative maintenance on trucks including all safety critical items such as lighting, reflectives, etc. It is also designed to empower the traffic officials with more specialised knowledge so as to empower them to do their jobs better and intervene more frequently in taking unroadworthy trucks off the roads. We have been staging this project nationwide since Nov 2005. Documentation explaining further background information available.
FleetWatch Golf DayStarted in 2014FleetWatch has embarked on a journey to raise funds to train Truck Driver’s from scratch (via existing training facilities) and place then back into the industry. Funds are used to improve current facilities to ensure Top Class drivers. Comment – “Thank you to you and your team for putting togeather a very enjoyable Golf Day at the Randpark Golf Club. I believe I speak on behalf of our team, that the experience was exciting and refreshing!”
A Call to ActionHeld every 2 yearsFleetWatch, together with Shongweni Expo have joined hands with Kwa Zulu Natal Department of Transport to once again stage the very successful FleetWatch Call to Action conference – this time aimed at further improving the attitudes of both management AND drivers…. ensuring a more professional approach to truck driving and management, better awareness of vehicle fitness and the affects that unsafe practices have on the trucking operation, the economy and ultimately, all road users.

Special Reports & Deadlines

FleetWatch’s Special Reports

IssueSpecial Reports
JanuaryTruckWatch – Working Guide for the Trucking Industry
FebruarySpecial Report – Safety in 2016
Legislation Updates (Alta Swanepoel)
Technical Watch – Transmissions (New Products)
Brake & Tyre Watch Report Back – Overview 2015
Truck Operating Costs
FuelWatch
Health Watch – Condom Week (10 – 16)
MarketWatch – General News
RTMS Case Study and Overview
MarchSpecial Report – Pertinent Tips to maintain Vehicle Uptime
Vehicle Maintenance and Parts
Technical Watch – Braking Systems (New Products)
HealthWatch – TB Awareness Month
MarketWatch – General News
AprilSpecial Report – Refrigeration (Max Braun)
Technical Watch – Trailers, bodies, tankers and refrigeration trailers
(New Products)
HealthWatch – World Health Day / Malaria
MarketWatch – General News
RTMS Case Study and Overview
MaySpecial Report – Fleet Management & Vehicle Tracking
Technical Watch – Tyres (New Products)
Brake & Tyre Watch Report Back
Truck Operating Costs
FuelWatch
MarketWatch – General News
RTMS Case Study and Overview
JuneSpecial Report – Overloading
Technical Watch – Drivetrain (New Products)
Driver Training Programmes
Truck Operators – What training do you offer to ensure there are only Top Class drivers on the roads?
HealthWatch – Drug Awareness (The reality of drug use in the trucking industry)
MarketWatch – General News
RTMS Case Study and Overview
JulySpecial Report – Vehicle Finance & Insurance
Technical Watch – Vehicle Branding (Wrapping, Signage, etc…)
Tribute to Nelson Mandela – What did you do?
MarketWatch – General News
RTMS Case Study and Overview
AugustSpecial Report – Dangerous Goods
Trends in Oils, Fuels and Additives (New Products)
Women in the Trucking Industry
Brake & Tyre Watch Report Back
Truck Operating Costs
FuelWatch
HealthWatch – National Women’s Day
MarketWatch – General News
RTMS Case Study and Overview
SeptemberSpecial Report – Trailers, Bodies and Tankers (New innovations)
Technical Watch – Brakes (New Products)
HealthWatch – Eye Care Awareness / Cholera
MarketWatch – General News
RTMS Case Study and Overview
OctoberSpecial Report – Transport Month
Technical Watch – Tyres (Importance of quality versus junk)
Smart – PBS Vehichles
New Products – Tyres
HealthWatch – HIV and AIDS
MarketWatch – General News
RTMS Case Study and Overview
NovemberSpecial Report – SHEQ Management
Vehicle Tracking & Fleet Management (New Innovations)
Supply Chain Management
Brake & Tyre Watch Report Back
Truck Operating Costs
FuelWatch
MarketWatch – General News
RTMS Case Study and Overview
DecemberTruckWatch – Working Guide for the Trucking Industry

FleetWatch Deadlines

IssueBooking DeadlineMaterial Deadline
TruckWatch 201730 September 201617 October 2016
February 201615 January 201601 February 2016
March 201615 February 201601 March 2016
April 201615 March 201601 April 2016
May 201615 April 201601 May 2016
June 201615 May 201601 June 2016
July 201615 June 201601 July 2016
August 201615 July 201601 August 2016
September 201615 August 201601 September 2016
October 201615 September 201601 October 2016
November 201615 October 201601 November 2016

Quarterly Rates

FleetWatch Quarterly Print Edition

SizeRate (1-3 Insertions)Rate (4 Insertions)Rate (4 Insertions + Advert in TruckWatch)
Full pageR21 600,00R20 520,00R20 300,00
Half PageR16 300,00R15 480,00R15 330,00
Third PageR13 950,00R13 250,00R13 120,00
Quarter PageR9 950,00R9 450,00R9 350,00
Strip AdvertR7 800,00R7 410,00R7 330,00
Front Cover Strip AdR18 500,00R17 580,00R17 400,00
All costs exclude VAT and include Agency Commission
Special PositionsInsertion Rate
Inside Front CoverAdditional 20%A4 1 – 4 PagesR18 550,00
Inside Back CoverAdditional 25%More than 4 PagesOn request (subject to weigh and size)
Outside Back CoverAdditional 50%DL Tickets InsertsR15 550,00
Excludes Agency comm

FleetWatch Quarterly Print Edition Ad Specifications

SizeTrim Size in mm (h x w)Copy Area in mm (h x w)
DPS297 x 420270 x 360
Full Page297 x 210270 x 180
1/2 page – Vertical297 x 100270 x 90
1/2 page – Horizontal145 x 210135 x 180
1/3 page – Vertical297 x 75270 x 60
1/3 page – Horizontal100 x 21080 x 180
1/4 page115 x 115100 x 100
Strip Ad35 x 21030 x 180
Front Cover Strip Ad40 x 19035 x 180
Advert requirements

High resolution PDF complete with 5 mm bleed all round and crop marks. PDFs must contain only 4 colour process images (CMYK).
All images no lower than 300 dpi (CMYK)
All material must be supplied to our specifications as per above. FleetWatch is not responsible for material supplied in incorrect format. Any changes, corrections or conversions will be charged for seperately.

E-Magazine Rates

FleetWatch Digital e-Magazine

Size1 Insertion2 – 6 Insertions7 – 12 Insertions
DPSR22 900,00R21 760,00R21 550,00
Full PageR12 750,00R12 120,00R11 990,00
Half PageR9 750,00R9 250,00R9 160,00
Third PageR8 200,00R7 800,00R7 730,00
Quarter PageR6 350,00R6 050,00R5 950,00
Strip AdvertR4 450,00R4 250,00R4 170,00
Frong Cover Strip AdR10 750,00R10 200,00R10 110,00
All costs exclude VAT and include agency commision
DescriptionFormatRate
HyperlinkSpecified URLInclusive with all adverts
Video.FLV or .MP4 or YouTube video IDR2 000,00
AudioMP3R2 000,00
PDF DocumentPDFR2 000,00

FleetWatch Ad Specifications

SizeTrim Size in mm (h x w)Copy Area in mm (h x w)
DPS297 x 420270 x 360
Full Page297 x 210270 x 180
1/2 page – Vertical297 x 100270 x 90
1/2 page – Horizontal145 x 210135 x 180
1/3 page – Vertical297 x 75270 x 60
1/3 page – Horizontal100 x 21080 x 180
1/4 page115 x 115100 x 100
Strip Ad35 x 21030 x 180
Front Cover Strip Ad40 x 19035 x 180
Advert requirements

High resolution PDF complete with 5 mm bleed all round and crop marks. PDFs must contain only 4 colour process images (CMYK).
All images no lower than 300 dpi (CMYK)
All material must be supplied to our specifications as per above. FleetWatch is not responsible for material supplied in incorrect format. Any changes, corrections or conversions will be charged for seperately.

Website & Newsletter

FleetWatch Website

DescriptionSize pixels (h x w)Format1 Insertion2 – 6 Insertions7 – 12 Insertions
Wallpapers1200px x 1920pxStatic .jpegR3 100,00R2 900,00R2 850,00
Banner – Leaderboard60px x 1180pxanimated .giff or static .jpegR7 250,00R6 880,00R6 670,00
Banner – Mid screen50px x 860pxanimated .giff or static .jpegR5 500,00R5 225,00R5 060,00
Banner – Bottom75px x 430pxanimated .giff or static .jpegR4 190,00R3 980,00R3 850,00
Block static150px x 250pxanimated .giff or static .jpegR3 950,00R3 750,00R3 634,00
Block rotate300px x 250pxanimated .giff or static .jpegR4 350,00R4 130,00R4 000,00
Product Video.FLV or .MP4 or YouTube video IDR3 650,00R3 460,00R3 350,00
All costs exclude VAT and include agency commision
FleetWatch Newsletter
FleetWatch Promo Mailer
DescriptionSize pixels (h x w)FormatPer InsertionPer Month
Promo Mailer1000 px x 800 pxHTML format
Advert Specifications
Website / Newsletter File RequirementsPromo mailer
Size Limit: 150kb
Formats: jpeg or animated gif
3rd party tags accepted
Click Here for the specifications

TruckWatch

TruckWatch 2017

View TruckWatch 2015 HERE

TruckWatch enables the reader to easily access data relating to all makes and models of trucks, vans as well as in the BakkieWatch, TyreWatch and TrailerWatch section access to data relating to tyres, Bakkies, and trailers in South Africa.

TruckWatch Advertiser Rates

SizeRateEarly Bird Rate
Full PageR22 100,00R20 332,00
Half PageR16 850,00R15 502,00
Third PageR14 100,00R12 972,00
Quarter PsgeR11 150,00R10 258,00
Truck Shop Block (includes a block on web)R3 320,00R3 054,00
All costs exclude VAT and include Agency Commission
TruckWatch Specification Pages
SizeRateEarly Bird Rate
Single pageR21 250,00R19 550,00
Two pagesR20 350,00R18 720,00
Three pagesR19 820,00R18 230,00
Additional pagesR16 160,00R14 860,00
All costs exclude VAT and include Agency Commission. All prices include a FREE cover page, and packages consisting of four or more pages will receive one FREE editorial page.

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