Home FleetWatch 2024 Daimler Truck SA appoints new vice president for sales & marketing

Daimler Truck SA appoints new vice president for sales & marketing

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Olaf Petersen, newly appointed vice president for sales & marketing for Daimler Truck Southern Africa.
Olaf Petersen, newly appointed vice president for sales & marketing for Daimler Truck Southern Africa.

Taking over the leadership of an established truck sales and marketing team in unfamiliar territory is no small thing, requiring depth of experience in the new appointee and top-flight collegial support from the organisation. Daimler Truck Southern Africa has a long-standing track record of successful international leadership and its newly appointed vice president for sales & marketing, Olaf Petersen has the credentials to meet the challenges of Southern African commercial trucking. 

Petersen’s appointment follows Maretha Gerber (who previously held the position) being promoted to President and Group CEO of Daimler Truck Southern Africa (DTSA) earlier in the year. 

Petersen holds degrees in engineering and business from universities in Germany, UK and Spain and joined the Daimler company in 1998. Over the past 26 years he was responsible for various roles in sales, service, marketing, product management and body builder management across the brands Mercedes-Benz Vans, Mercedes-Benz Trucks and Mercedes-Benz Buses in Germany, Singapore, Australia, Indonesia, USA and Arab Emirates. In his previous position since 2019, he was responsible for sales and marketing for Mercedes-Benz Trucks and FUSO at Daimler Truck Middle East and Africa in Dubai.

“Olaf brings a wealth of knowledge and international experience from various Mercedes-Benz and Daimler Truck markets across the world and is committed to the continuation of DTSA’s sales and marketing efforts,” says Gerber. “I am thrilled to have him onboard the DTSA team. His extraordinary and extensive experience within Daimler speaks for itself, and I am confident that he will grow our brands Mercedes-Benz Trucks and FUSO in the Southern Africa region. I wish him all the best in his new role.” 

Petersen is confident his extensive international truck market experience will serve him well in Southern Africa: “I have worked in many markets across the world in the past and I am really grateful to get the opportunity to now join the DTSA team. I look forward to engaging with DTSA’s customers, industry stakeholders and network partners in the strive to provide not only the best product on the market but also the best service and value offering. I am fully committed to maintaining the strong market positions for our brands Mercedes-Benz Trucks and FUSO in the Southern Africa region.”
From all of us at FleetWatch, we say welcome to South Africa Olaf and in doing so, we extend an Irish wish to you for your road ahead: “May the road rise up to meet you. May the wind always be at your back. May the sun shine warm upon your face, and rains fall soft upon your fields. And until we meet, May God hold you in the palm of His hand.”

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