Webfleet, Bridgestone’s global fleet management solution, is adding Botswana as its third African presence via a partnership with Kgare Digital in that country. South Africa and Namibia were the first two African markets where Webfleet started to conduct business in order to improve logistics client business efficiency, while contributing to the safety of road users.
“Being part of Bridgestone, we recognised the opportunity to leverage the company’s large African presence to expand the telematics and connected vehicle solutions we provide,” says Webfleet South Africa Sales Director, Justin Manson. “With three markets now offering dedicated resources to transport and logistics customers in those markets, we feel it’s the right time to expand earnestly in the Southern African Development Community (SADC) region,” he adds.
Manson says that telematics will provide a similar service to what is being offered in Namibia, from basic vehicle tracking to comprehensive fleet management, including live diagnostic data collection and real-time route optimisation. Additional advanced solutions like on-board cameras and other hardware will be brought in on an as-needed basis, or from customer requests.
Kgare Digital general manager, Malebogo Busang, says the investment by Webfleet will not only provide quality jobs in the sector but also see the beginning of a new sector.
“I think we’re at a good state of readiness from a sales perspective and we already have a team of technicians, IT support, finance and other admin functions,” says Busang. “Tracking services are still very new to the market so this team will be part of the journey to build advanced capabilities in telematics and the logistics sector.
“As a landlocked country, Botswana imports almost everything we consume, mainly using road transport through the two ports of entry, Namibia, and South Africa. This presents the perfect opportunity to implement the necessary digitisation of vehicles to run more intelligently and efficiently,” she adds.