Home Fleetwatch 2022 Hino Pomona is Hino South Africa’s first 100% black-owned dealership

Hino Pomona is Hino South Africa’s first 100% black-owned dealership

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Ideally located in the heart of Gauteng’s booming logistics hub - Hino Pomona.
Ideally located in the heart of Gauteng’s booming logistics hub - Hino Pomona.

The global imperative for greater inclusivity in enterprise ownership and management is gaining traction in the South African trucking industry with several fleets and truck dealerships currently boasting 100% black-ownership. In a move that will bring greater equity to local logistics value chains, Hino South Africa has announced its first 100% black-owned dealership, Hino Pomona in Kempton Park, Gauteng.

The dealership, formerly owned by the Motus Group, was acquired with all its assets by Isipho Capital, a 100% black-owned/65% women-owned investment company.  

“We are absolutely delighted that this transformation deal has now been concluded because Hino Pomona is an important member of our network, being located in the hub of the fastest growing logistics hub in Gauteng, along the R21, in close proximity to the OR Tambo International Airport, as well as being within the Ekurhuleni manufacturing hub,” says Anton Falck, vice president of Hino South Africa.

“We, at Isipho Capital, are truly honoured and excited that we are now members of the Hino family and look forward to positioning our dealership as one of the star performers in Hino South Africa’s countrywide network of 67 dealerships,” says Fortunate Mdanda, a director of Isipho Capital – Hino.

Solid customer support infrastructure

“The Hino Pomona dealership is well equipped for business growth in terms of both truck sales and maintenance. The facility has a parts and service centre that can cater for the high-roof modern trucks and trailers. The workshop also has brake roller tester and diagnostics equipment to ensure efficient vehicle diagnostics,” says Mdanda.  

A key offering of the dealership is 24/7 servicing, which is available by appointment and should be appealing to many fleet customers, says Falck. “In addition, Hino Pomona has a mobile workshop which enables it to conduct service and minor repairs on trucks at the premises of its customers.

“Reliable parts supply is critical for fleet operators and here Hino Pomona has a substantial holding of genuine Hino replacement and service parts. The dealer also receives daily parts deliveries.”

A proud track record in South Africa

Hino, one of Japan’s leading truck manufacturers, has a long and successful history in South Africa, with the first Hino truck having arrived in South Africa in 1972. Prior to that, Toyota South Africa, which imported the first Hino, had been involved in the local truck market since 1965, first with the Dyna light truck and two years later with the Toyota DA 7-tonner.

Fortunate and Sipho Mdanda are Hino Pomona’s new owners and leaders. Fortunate is the dealer principal and Sipho is involved in operations at the dealership.
Fortunate and Sipho Mdanda are Hino Pomona’s new owners and leaders. Fortunate is the dealer principal and Sipho is involved in operations at the dealership.

“Over the years Hino has grown and improved its offerings in South Africa and now has strong competitors in the medium, heavy, and extra-heavy market segments with its 300, 500 and 700 models,” adds Falck.

The Dyna is now the Hino 200 and falls into the light commercial vehicle segment. All these models have been upgraded or replaced by all-new ranges within the past few years, with the latest renewal being the 700 Series, which competes in the high volume extra-heavy category. All these models are assembled at Hino’s modern plant near Durban and are backed up by a dedicated support system, which places major focus on the customer experience. 

Falck says that giving credence to this focus is the fact that Hino has a proud record of coming out top in the quarterly DataTrack surveys of South African fleet operators. “For the last quarter of 2023, Hino was not only No 1 in the combined total but also the top brand in terms of sales, service, and parts,” says Falck.

Hino South Africa benefits from Hino Japan’s international Total Support strategy, which is built on strong relationships being formed between Hino Motors Japan, Hino South Africa, its head office staff, dealers, and customers.

“With this proven back up, both locally and globally, as well as ranges of modern trucks built for a country like ours, we are confident we will exceed our own expectations for Hino Pomona. We know the current market is tough and highly competitive but are confident that the team we have put together will be up for the challenge,” concludes Mdanda.
FleetWatch wishes the new owners all the best of success for this new venture.

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