Home FleetWatch 2021 The Gerber and Gaba show is now on at DTBSA

The Gerber and Gaba show is now on at DTBSA

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Maretha Gerber has been appointed Vice President: Sales and Marketing of Daimler Trucks & Buses Southern Africa.
Maretha Gerber has been appointed Vice President: Sales and Marketing of Daimler Trucks & Buses Southern Africa.

Two significant changes in the executive management at Daimler Trucks & Buses Southern Africa (DTBSA) have been announced and, sorry Ziyad Gaba but because it’s Women’s Month, we’re putting the lady first. There’s no discrimination here hey. It’s the ladies’ month so just hang in there for a few paragraphs OK.

Maretha Gerber, who many in the market have got to know through her active role as Head of Mercedes-Benz Trucks Southern Africa, now takes up the post of Vice President: Sales and Marketing of Daimler Trucks & Buses Southern Africa (DTBSA). In this role, she takes over responsibility for the Mercedes-Benz Trucks, FUSO Trucks, Western Star, Unimog and Fleetboard brands. That’s a huge portfolio but this is one heck of a lady. Check this out…

Gerber holds a Bachelor of Commerce in Marketing and her experience in the company spans over two decades. In 2000, she was appointed as a Key Accounts Manager and she went on to occupy various management positions in the fields of sales, dealer network and marketing.

What attributed to her flourishing career is her business acumen which she displayed in 2016 when she became the Dealer Principal for the Mercedes-Benz Rosebank Dealership. In 2018, she added to the South African list of successful and influential women in transport when she assumed her responsibility as the Head of Mercedes-Benz Trucks Southern Africa.

And now, step in Ziyad Gaba (when are we going to have a Men’s Month?), a quiet and humble man who has a deep passion for all things trucking. Gaba now holds the title of Vice President: Customer Service, Parts and Downstream for DTBSA. His previous position was Head of FUSO Trucks Southern Africa where, without doubt, in his quiet but focused way, took this brand to a new level of acceptability and respectability in the market.

Gaba is a graduate from the University of the Witwatersrand. He has an Honours degree and a Certificate in Road Transport Management where he no doubt came under the scrutiny of the late legend, Uncle Jack “it’s all in the book” Webster. 

He started his working career in the trucking industry as a graduate trainee in 2004 at Mercedes-Benz South Africa, which led to a promotion as the Regional Sales Manager for Mercedes-Benz commercial vehicles.

With over16 years of experience and a proven record of accomplishment in the company, he continued to fulfil several managerial positions until, in 2014, he accepted the position of National Sales Manager for FUSO Trucks and Parts Sales, which paved the way for him to be appointed as the Head of FUSO Trucks Southern Africa. His new role will now see him acting across all the brands in the DTBSA stable.

Ziyad Gaba is now Vice President: Customer Service, Parts and Downstream for DTBSA.
Ziyad Gaba is now Vice President: Customer Service, Parts and Downstream for DTBSA.

According to Michael Dietz, President and CEO of DTBSA, these changes are subsequent to the company’s efforts to align with the overall global strategy of Daimler Trucks AG and Daimler Trucks Overseas, and to meet the ever-changing needs of customers. Both functions will report directly to Dietz, who has full confidence in both Gerber and Gaba continuing to spearhead innovation and value in their new roles.

“Both Maretha and Ziyad are seasoned industry leaders and they have an in-depth knowledge of DTBSA and our markets. Their new roles create excellent opportunities to accelerate the growth and sustainability of the company, giving us the framework we need to continue prioritizing the diverse needs of our customers. We look forward to their invaluable contribution in shaping the future of DTBSA and wish them success in their new endeavors,” says Dietz.

From all of us at FleetWatch, we extend a huge congratulations to these two great people on their new appointments and wish them the best of luck as they head down their new roads. There are some mighty challenges facing the industry and now is the time when seasoned and incisive leadership is required. The Gerber and Gaba show is now on. Look out for it.

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