Home FleetWatch 2021 News Flash Hino collects its third platinum at NADA awards

Hino collects its third platinum at NADA awards

Check that smile on the face of Pieter Klerck, general manager of Hino South Africa. And it’s no wonder it is so broad as there’s a lot for Hino to be proud of.

Congratulations to Hino South Africa on being awarded its third Platinum Award in the National Automobile Dealers’ Association (NADA) annual Dealer Satisfaction Index (DSI) survey.

The survey, now in its 25th year, was not conducted last year due to the COVID-10 pandemic. The commercial vehicle survey was introduced in 2008 when the highest score was 78%.

Hino previously won the highest rating in this survey – in 2017 – and repeated the feat in 2019. Hino scored 86.8% in 2021 which was 6.2% above the score of the runner-up and scored 85.4% in 2017 and 86.1% in 2019, as well as 83.8% (Gold) in the intervening year. It’s been a consistent run for Hino.

The NADA DSI survey monitors the health of the relationship between dealers and their respective manufacturers or distributors and this year, 39 brands were independently researched by Lightstone Auto, which has conducted this in-depth survey since the inception of the awards in 1996. There were 169 responses from commercial vehicle dealerships this year.

The awards are made according to a calculation from a scorecard with many questions, which are given various weightings in terms of importance. The Platinum tier was introduced in 2017 to reward brands achieving a score of 85% or more.

“We are enormously proud of this Platinum Award achievement for the third time in four surveys as it underlines the on-going success of Hino’s international Total Support strategy. This strategy involves building strong, meaningful and lasting relationships between Hino Motors in Japan, our dealers, suppliers, our local head office in Sandton and most importantly, our customers,” says Pieter Klerck, General Manager of Hino SA.

He adds that this latest accolade follows Hino’s long-running high placings in the quarterly DATA Track Comparative Truck Survey, which is an independent customer satisfaction survey used since 1989 as a benchmark for local truck owners and operators. This survey uses detailed interviews with major fleet operations regarding levels of sales, technical service and parts supply.

“In addition, Hino dealers made a clean sweep of the top three positions in the commercial vehicle category at the annual MSX (previously Sewells) NADA Business of the Year (BOTY) awards which were announced earlier this year. This survey was in its 23rd year and honours the exceptional performance of managers at automotive dealerships in South Africa,” adds Klerck.

There’s a lot for Hino to be proud of.

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