There’s a lot of big smiles at Mercedes-Benz Trucks, a brand of Daimler Trucks & Buses Southern Africa (DTBSA), after having achieved market leadership position in the Heavy-Duty Truck (HDT) segment in 2020 relative to its direct competitors. This was despite the blatant impact of the COVID-19 pandemic on the trucking industry.
“We made bold moves last year during tough times and the results are showing,” said a delighted Maretha Gerber, Head of Mercedes-Benz Trucks. She added that this could not have been possible without the dedication and resilience demonstrated by internal staff and dealer partners to excel, collaborate, adjust and push ahead through all that was thrown at them.
“We can all agree that 2020 was tough not only for our company but for the entire trucking industry. It is therefore humbling to celebrate this success as it attests to the trust our customers continued to place on our brand when working tirelessly, across different industries, under unique operating conditions. For this I would like to sincerely thank all our customers.”
The brand also attributes last year’s performance to the successful launch of its New Actros, the 2020 International Truck of the Year title holder.
“This range was well received by the South African market due to the ground breaking innovations offered. In addition, the expansion of the Arocs range with six new models meant that the brand had a,” says Gerber.
Looking at the start of 2021, Gerber says that as the trucking industry continues to weather the COVID-19 storm, of key importance to the brand remains the determination to deliver uninterrupted sales and service to all customers across Southern Africa. Further to this, is to continue to live up to the brand’s promise of ‘Trucks you can Trust’”.
