The Fruit Spot, a South African fruit and vegetable company, faced a distribution challenge when new business opportunities opened for them in Cape Town.
The Fruit Spot is the fresh produce division of Massmart and has a huge perishable goods processing plant in Johannesburg. When Massmart decided to introduce fruit and vegetables to their public offering, The Fruit Spot had to move quickly to handle the increased volume nationally.
They called on Serco to assist and the company was tasked with manufacturing and delivering five refrigerated vehicles within two weeks to handle the fresh produce distribution in the Western Cape! A tall order to say the least.
Serco’s Cape Town division worked flat out to deliver on the order and delivered all five units with two days to spare. Sign writing for the vehicles was also needed but the existing supplier was based in Johannesburg. Once again, Serco filled the gap and had the required signage done. The new distribution centre was opened with the completed vehicles to give The Fruit Spot a great start for the expansion.
Serco’s managing director, Clinton Holcroft, is obviously pleased with this feat and thanked his Cape Town team for going the extra mile. “I’m happy to say that this is yet another example of where Serco has been able to meet and exceed exceptional customer requirements – thanks to our national footprint and overall manufacturing capabilities. This flexibility certainly helps us to give our customers the edge.
A great achievement. Well done to the Serco team.
