All you cricket fans in the trucking industry will be pleased to know that Matrix, a brand of MiX Telematics, has announced its commitment as an associate of the bizhub Highveld Lions for the second year in a row.
“Given the success of last year’s sponsorship, the team’s success during the past season and the strong brand association this holds for MiX Telematics, there was no doubt that this was a valuable sponsorship to pursue again this year,” says Grant Fraser, product and marketing director at MiX Telematics (Africa).
The domestic cricket season kicks off on the 5th of October where the bizhub Highveld Lions will play their first game against the Cape Cobras in the annual Sunfoil Test Series at the Bidvest Wanderers Stadium. As a result of the Matrix sponsorship, the team will feature the company’s logo on the collar of their shirts.
“There is no doubt that sporting organisations in South Africa are sternly reliant on the support of corporate South Africa to ensure we are able to deliver world class teams and, to this end, we believe that Matrix has played a pivotal role in the promotion of the team and in driving crowds to the stadium to stand behind the team. We are very excited to have them on board again this year,” says Greg Fredericks, CEO of the Gauteng Cricket Board.
Through last year’s sponsorship, Matrix offered spectators special deals on Matrix devices, gave away lucky draws during home matches and offered discounted purchases. Spectator focused experiential initiatives included Wi-Fi hotspots being deployed within the Bidvest Wanderers Stadium, offering free Wi-Fi as part of the cricket experience. The Matrix 6 was also implemented and ensured that one lucky supporter could win R25 000 by catching a Matrix branded ball, hit by a bizhub Highveld Lions player.
“This year will be no different, as we plan to implement many more exciting initiatives that create a unique experience for Lions’ supporters attending the matches. We are examining activities – aligned to our sponsorship – that are underpinned by experiential activities for the supporters,” says Fraser.
Here’s wishing the bizhub Highveld Lions a successful season ahead. Hit ‘em for six guys.
