The truck rental business in South Africa is a competitive market which requires innovation and the ability to provide that bit extra to ensure survival and to be able to rise above the pack.
Dynamic Truck Rental has retained its place on the top rungs of the ladder and proof of this is the 44% year-on-year growth it has achieved since its inception 11 years ago.
Now boasting a mixed fleet of 300 vehicles, the company is once again adding to its base with the addition of seven Hino 500-Series 1626 freight carriers with tautliner bodies provided by Hino Oranje in Bloemfontein. The dealership, headed up Erwin Stolze, was a recent runner-up in the 2015 Hino Dealer of the Year. Further orders from Dynamic Truck Rental are in the pipeline.
Dynamic Truck Rental was started in 2004 by Bernadette van der Berg who had a couple of years of trucking experience under her belt. Encouraged by clients to go on her own, Bernadette chose the name ‘Dynamic’ to reflect that this was a company driven by passion.
The company started out with a used Hino 1626 freight carrier bought in 2004. This was followed by five used HINO 815s with insulated bodies and a used Hino 714.
Dynamic Rental focuses on corporate business and has contracts with many of the major players. It has a one-stop-shop approach of taking care of all aspects of moving goods in line with the owners extensive experience in logistics.
Operating from modern new premises in Bloemfontein, the company has a Johannesburg depot which opened in Pomona three years ago to further improve service levels in the Gauteng hub.
Philip van der Berg (also husband of Bernadette) is CEO of the Dynamic Group which includes property interests, warehousing, logistics, franchises for forklifts and rental cars besides the truck rental core business. This expansion over the past 11 years is an excellent example of the way a business can grow in the current economy provided it is headed up by dynamic entrepreneurs with firm goals in place.
Bernadette says her success in the truck rental business is all about providing her customers with a comprehensive service, which can even include taking total responsibility for cross-border transport. A recent addition to the Dynamic offering is trailer hire.
“Over the years I have built up excellent relations with my customers and their operations, so I am always looking at ways to lighten the customers work load,” explained Bernadette. “Our truck fleet is the core of our business and here we do not skimp. The trucks are serviced at the various accredited dealers, fitted with live tracking systems and a separate recovery system, as well as being fitted with bull bars, long range tanks, Diesel Guard and Safe stop. The trucks are also refurbished once a year to keep them looking fresh.
“My staff is the vital link in or business and here we do not skimp either. We arrange regular training and team building sessions as well as employing a mentoring and life coach.