Home FleetWatch 2015 News Flash Tata Prima launches with impressive line-up

Tata Prima launches with impressive line-up


TATA introduced its new Prima range of trucks at Gerotek on Monday 2nd March following four years of testing and refinements to get the specs right for the SA market. The lineup looks great and the wide spread of customers who attended the launch were pretty impressed with the company’s new offerings.

With offerings in the extra heavy commercial vehicle segment, Tata Motors introduced six new Tata Prima Tractors S & Tippers, powered by Cummins with electronic features for optimum power and fuel economy. The Tata Primas are geared for the SA market requirements following customer feedback and several test cycles conducted in South Africa. A combination of increased productivity and longer life makes the Prima range atto large captive users, miners, transporters or owner-drivers who operate small fleets.

DSC_5528Being developed with Tata Motors subsidiary – Tata Daewoo Commercial Vehicles (TDCV), Tata Motors conceived the award winning Tata Prima range, setting new benchmarks in the performance and design of a next-generation commercial vehicle, based on superior technology, optimum power, fuel efficiency and safety. Built with technical inputs from across the world, the Tata Prima is based on an Italian cab design, engine technology from the US and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combining Swedish precision on a robotic weld line, hence is also referred to as the ‘World truck’ by Tata Motors.

DSC_5614Mr. Rudrarup Maitra, Head – Sales (International Business), Commercial Vehicles Business Unit, Tata Motors, “The launch of the Tata Prima brand in South Africa is an important milestone in Tata Motors’ continued expansion in the market and the African region, giving the customer a new next-generation commercial vehicle, with the trusted credentials of the Tata Motors brand. The Tata Prima is shaped by the latest global technologies, know-how and expertise, with global standards of performance, comfort and safety, a result of customer feedback combined with years of experience in the trucking business. The range being launched today is world-class in every sense.”

DSC_5571The Tata Prima is available in different trims, including multi-axle trucks, tractor-trailers and tippers, apt for several applications, thus meeting varied end-user requirements. With the range extending up to 49 tonnes and engine options up to 380 bhp, the Tata Prima is an ideal work horse for movement of goods and material across distances and terrains, at the same time delivering efficiencies to a trucking business

The range also includes outstanding material and build quality, comfort, driving dynamics and economy, at the same time offering customers with the lowest cost of ownership. Equipped with strong aggregates and a robust chassis frame and suspension, the Tata Prima range meets the highest operating standards under extreme conditions.

DSC_5567The top-end cab focuses on driver comfort. The cockpit of the Tata Prima is both functional and visually ergonomic with a separation in terms of the working and living area. The cabin is air-conditioned, with roomie occupants’ space, includes reclining seats, armrests, an adjustable steering system, a music system and Global Positioning System (GPS) as a standard feature.

DSC_5561The range is powered by a Cummins engine and Eaton/ ZF gearbox delivering best in class fuel economy and higher aggregate life. Other features include Load Based Speed Control (LBSC), Gear Down Protection (GDP) and Vehicle Acceleration Management (VAM) ensure substantial fuel economy improvements for operator. Features like Idle shutdown and Cruise Control further improve the fuel economy and convenience for the driver.

DSC_5557The Tracker range in SA comprises the Prima 4028 .S 4X2 Tractor, Prima 4038 .S 4X2 Tractor.Prima 4938 .S 6X4 tractor.

The Tipper Range: comprises Prima 2528 .K 6X4 10 cum box-tipper, Prima 2538 .K 6X4 14 cum box-tipper, Prima 3338 .K 8X4 19 cum scoop-tipper

To see a full report and comment by Editor Patrick O’Leary, see our E-Mag 27 on www.fleetwatch.co.za at the end March 2015.

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