Engen, the African energy multinational fuel retailer, has invested over $4-million (R46,9-million) during the past two years to bolster its retail network in Zimbabwe and build on its strong presence in the commercial, industrial and mining sectors in the country.
The investment includes building long-term relationships with high quality retailers which strengthen the Engen brand in Zimbabwe. It has also seen the company more than double its retail network from 20 operating sites to the current 55 over the past two years. Overall, business growth has been a healthy 28% year-on-year over the same period of time.
According to Cremion Mapfumba, Engen Zimbabwe managing director, what Engen Zimbabwe is doing is part of an elaborate strategy to make Engen a brand leader in Zimbabwe. It also serves to demonstrate the company’s confidence in the country’s future.
“We will continue focussing on further growth, building and harnessing the expertise and full potential of all our people, as well as making a significant contribution to the country’s fiscus for the benefit of the Zimbabwean people,” he says.
Engen Zimbabwe is 51% local while the balance of the shareholding is owned by Engen Petroleum. This structure provides Engen Zimbabwe with access to world class standards, which benefit its own people and the country.
“While our investment aims to make Engen the leading fuel brand in Zimbabwe as well as develop additional growth opportunities across the downstream industry, it also signals Engen’s confidence in the country’s future success,” adds Mapfumba.
The investments are in line with Engen’s objectives to be the oil company of choice in sub-Saharan Africa and the Indian Ocean Islands by 2016. The company currently operates in 18 countries in the region and also has supplier distributor arrangements in a number of others.
In addition to creating a number of entrepreneurial opportunities and downstream employment to hundreds of Zimbabweans, Engen is introducing a number of innovative products and services to Zimbabwe.
Among these has been the introduction of Engen Diesel 50, a high quality diesel product that contains significantly less sulphur than the standard diesel found on the market. Vehicles running on Diesel 50 have reduced exhaust emissions and soot formation – making it more environmentally friendly. Engen is the first petroleum company in Zimbabwe to offer the environmental benefits of low-sulphur diesel (designated as 50 parts per million or 50ppm).
The African energy multinational says as the world makes ever greater strides towards a greener future, cleaner fuels will play a big part. “The low sulphur content in Diesel 50ppm will enable lower levels of harmful emissions,” says Mapfumba, adding that as Africa experiences an economic resurgence, “we must embrace progressive fuels that minimise our environmental impact.” This new fuel is already available at almost all Engen Zimbabwe service stations.
Mapfumba says all Engen sites and selected stockists are also offering Engen Dieselube 700 Super and Degreaser EF among others. Dieselube 700 Super is a high performance multi-grade lubricant designed for southern African conditions.
Also on offer in Zimbabwe is the Engen 1-Card which removes the need to carry cash around and offers fleet owners, the motoring public and companies a safer, more convenient way to manage their fuel usage and also to access products and services at all Engen service stations.
Part of the investment has also gone into providing the latest high-tech equipment on the forecourts with modern fuel pump systems being installed at all Engen service stations to ensure accurate readings and provide dispensing integrity.
It’s all good news for Zimbabweans!