Home Fleetwatch 2014 Imperial nets Red Bull contract – again

Imperial nets Red Bull contract – again

Toasting the renewal of the Red Bull/Imperial Retail Logistics strategic partnership with – Red Bull of course - are from left: Charmaine Smith, general manager customer services; Friedel Spies, operations director; Hester Fourie, customer services executive; Molebatsi Mtakane, key account manager and David Oates, commercial manager at Imperial Retail Logistics.

 The renewal of the contract for Red Bull’s national warehousing, primary and secondary distribution services has been awarded to Imperial Retail Logistics, member company of Imperial Logistics. This partnership with Red Bull started in 2010 and the contract is a renewal of the previous one.

In terms of the contract, Imperial Retail Logistics will act as a single point of contact to provide Red Bull Holdings with national warehousing and secondary distribution services of all its finished goods. “This includes managing the organisation’s national distribution network in South Africa where routes to market include retail, supermarkets, cash and carry, as well as wholesalers,” says operations director, Friedel Spies.

Commenting on the renewal, Deon Brummer, operations manager at Red Bull South Africa, says “the company needed a world-class 3PL service provider who could further enhance and support our strategic objectives to enable future brand development and growth, specifically with regards to technology integration to increase visibility throughout the distribution and warehousing process,”

Among the factors that contributed to the successful contract renewal is Imperial Retail Logistics’ technical ability to provide Red Bull with a world-class warehouse management system and ERP that can interface with its enterprise resource planning software, SAP.

“It is also crucial for Imperial Retail Logistics to be able to provide an accurate view of inventory, batch integrity and order status, and to use a transport management system with expected time of arrivals, and timely proof of deliveries. In addition, the company’s information management systems and business processes are critical elements of the new contract,” says Spies.

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