FAW Harrismith, which opened on March 4th this year, is now a full FAW sales and service branch and part of the growing FAW South Africa dealer network.
The Free State facility was previously an independent dealer that sold FAW vehicles, as well as a number of passenger car and bakkie brands. FAW South Africa, however, decided to purchase the dealership outright and then invested considerably in its renewal and repurposing.
FAW Harrismith recently sold its first new truck since reopening – a FAW 6.130FL 3.5-ton with dropside body – to an existing FAW client who owns a FAW 15.180FL bought in 2015.
The customer’s business is located in Tshiame, an industrial area just a few kilometres out of town on the N5 towards Bethlehem, where it manufactures and installs steel silos on farms both locally and in some neighbouring African countries. The FAW 6.130FL 3.5-tonner is the perfect alternative to a bakkie and trailer which is sometimes used to get the company’s work done.
FAW Harrismith is located on the main transport route between Johannesburg and Durban on the N3 and is also within close proximity to the N5, which makes the facility a strategic service point for the FAW brand.
“A lot of FAWs were – and continue to be – sold in Harrismith,” says branch manager, Louis de la Rouvière. “We’ve had numerous enquiries already on new trucks from both new and existing customers and the word is spreading that we are now a fully-fledged FAW dealer”.
Apart from selling new FAW trucks, the dealership also has a complete sales and service operation. The revamped dealership looks after FAW customers from the Villiers toll gate all the way to the toll plaza at Van Reenen’s Pass, after which the region can also be served by FAW Pinetown.
The fully automated, on-line system that FAW South Africa is rolling out countrywide handles parts, sales and warranties and will be implemented shortly. Training is on-going in order to provide great service to truckers in the area and to those passing through, further enhancing the customer sales and service experience.