FleetWatch Media Kit

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Audience

FleetWatch’s Potential Audience FleetWatch’s Social Media
Launched in 1993 intially as a fleet risk management journal, FleetWatch has since evolved into a trucking magazine covering all aspects of the trucking industry with the primary focus on the “issues” facing modern day truckers. The magazine operates under a banner of independent and objective journalisn while striving to elevate the trucking industry onto a platform of high priority within the context of not only the South African economy but Africa. FleetWatch’s Social Media has opened up to an entirely new sector of the market which was not possible through print. The Driver’s are now able to interact, comment and distribute information via our Social Media Channels such as Facebook, Twitter and LinkedIn. Our Audience not only includes Driver’s but the Truck Operators creating a thriving environment for commentary and discussions.
Channel Audience Size Description
Quarterly Print Edition Print Run – 6200
Total Reach – 12 400 +
FleetWatch Quarterly Edition produced in February, May, July and November each year. Editorial features the best of the last quarters news with a selection of articles specially geared towards longevity and reference value.
Digital e-Magazine Subscribed Readers – 6250
Impressions – 11 200
Unique Visitors – 58.95%
FleetWatch’s monthly interactive trucking magazine is delivered to your PC, tablets or Smartphone.
FleetWatch Website Monthly Unique Visitors – 14 381 +
Monthly Impressions – 829 729 +
The website offers a constant welath of trucking information at your fingertips – every day of the week, any place in the world!
Newsletter 6250 + Subscribers Distrbuted to the inboxes of over 6250 industry leaders and personnel in the trucking industry – latest trucking news and comment.
Social Media 6300 + Followers
Up to 123 000 Views on a single Facebook Post
Social Media has opened up to a market which was notpossible through print. Driver’s are now able to engage with our content, editor and each other through Facebook and Twitter.
FleetWatch Trucker’s Packs Distribution of 8500 + per annum Trucker’s Packs are geared to the Driver, containing various Safety Checklists, Posters, First Aid Kit and more…
FleetWatch Projects 150 000 + Reach per annum FleetWatch Projects include projects such as Brake & Tyre Watch, Books, A Call to Action and a host of other products for operators and drivers.

Events

FleetWatch’s Events Calendar

Event Dates Description
Brake & Tyre Watch March, May, August and November every year This initiative is designed to raise transport operators’ awareness around the subject of efficient braking and tyre checks linked to preventative maintenance on trucks including all safety critical items such as lighting, reflectives, etc. It is also designed to empower the traffic officials with more specialised knowledge so as to empower them to do their jobs better and intervene more frequently in taking unroadworthy trucks off the roads. We have been staging this project nationwide since Nov 2005. Documentation explaining further background information available.
FleetWatch Golf Day Started in 2014 FleetWatch has embarked on a journey to raise funds to train Truck Driver’s from scratch (via existing training facilities) and place then back into the industry. Funds are used to improve current facilities to ensure Top Class drivers. Comment – “Thank you to you and your team for putting togeather a very enjoyable Golf Day at the Randpark Golf Club. I believe I speak on behalf of our team, that the experience was exciting and refreshing!”
A Call to Action Held every 2 years FleetWatch, together with Shongweni Expo have joined hands with Kwa Zulu Natal Department of Transport to once again stage the very successful FleetWatch Call to Action conference – this time aimed at further improving the attitudes of both management AND drivers…. ensuring a more professional approach to truck driving and management, better awareness of vehicle fitness and the affects that unsafe practices have on the trucking operation, the economy and ultimately, all road users.

Special Reports & Deadlines

FleetWatch’s Special Reports

Issue Special Reports
January TruckWatch – Working Guide for the Trucking Industry
February Special Report – Safety in 2016
Legislation Updates (Alta Swanepoel)
Technical Watch – Transmissions (New Products)
Brake & Tyre Watch Report Back – Overview 2015
Truck Operating Costs
FuelWatch
Health Watch – Condom Week (10 – 16)
MarketWatch – General News
RTMS Case Study and Overview
March Special Report – Pertinent Tips to maintain Vehicle Uptime
Vehicle Maintenance and Parts
Technical Watch – Braking Systems (New Products)
HealthWatch – TB Awareness Month
MarketWatch – General News
April Special Report – Refrigeration (Max Braun)
Technical Watch – Trailers, bodies, tankers and refrigeration trailers
(New Products)
HealthWatch – World Health Day / Malaria
MarketWatch – General News
RTMS Case Study and Overview
May Special Report – Fleet Management & Vehicle Tracking
Technical Watch – Tyres (New Products)
Brake & Tyre Watch Report Back
Truck Operating Costs
FuelWatch
MarketWatch – General News
RTMS Case Study and Overview
June Special Report – Overloading
Technical Watch – Drivetrain (New Products)
Driver Training Programmes
Truck Operators – What training do you offer to ensure there are only Top Class drivers on the roads?
HealthWatch – Drug Awareness (The reality of drug use in the trucking industry)
MarketWatch – General News
RTMS Case Study and Overview
July Special Report – Vehicle Finance & Insurance
Technical Watch – Vehicle Branding (Wrapping, Signage, etc…)
Tribute to Nelson Mandela – What did you do?
MarketWatch – General News
RTMS Case Study and Overview
August Special Report – Dangerous Goods
Trends in Oils, Fuels and Additives (New Products)
Women in the Trucking Industry
Brake & Tyre Watch Report Back
Truck Operating Costs
FuelWatch
HealthWatch – National Women’s Day
MarketWatch – General News
RTMS Case Study and Overview
September Special Report – Trailers, Bodies and Tankers (New innovations)
Technical Watch – Brakes (New Products)
HealthWatch – Eye Care Awareness / Cholera
MarketWatch – General News
RTMS Case Study and Overview
October Special Report – Transport Month
Technical Watch – Tyres (Importance of quality versus junk)
Smart – PBS Vehichles
New Products – Tyres
HealthWatch – HIV and AIDS
MarketWatch – General News
RTMS Case Study and Overview
November Special Report – SHEQ Management
Vehicle Tracking & Fleet Management (New Innovations)
Supply Chain Management
Brake & Tyre Watch Report Back
Truck Operating Costs
FuelWatch
MarketWatch – General News
RTMS Case Study and Overview
December TruckWatch – Working Guide for the Trucking Industry

FleetWatch Deadlines

Issue Booking Deadline Material Deadline
TruckWatch 2017 30 September 2016 17 October 2016
February 2016 15 January 2016 01 February 2016
March 2016 15 February 2016 01 March 2016
April 2016 15 March 2016 01 April 2016
May 2016 15 April 2016 01 May 2016
June 2016 15 May 2016 01 June 2016
July 2016 15 June 2016 01 July 2016
August 2016 15 July 2016 01 August 2016
September 2016 15 August 2016 01 September 2016
October 2016 15 September 2016 01 October 2016
November 2016 15 October 2016 01 November 2016

Quarterly Rates

FleetWatch Quarterly Print Edition

Size Rate (1-3 Insertions) Rate (4 Insertions) Rate (4 Insertions + Advert in TruckWatch)
Full page R21 600,00 R20 520,00 R20 300,00
Half Page R16 300,00 R15 480,00 R15 330,00
Third Page R13 950,00 R13 250,00 R13 120,00
Quarter Page R9 950,00 R9 450,00 R9 350,00
Strip Advert R7 800,00 R7 410,00 R7 330,00
Front Cover Strip Ad R18 500,00 R17 580,00 R17 400,00
All costs exclude VAT and include Agency Commission
Special Positions Insertion Rate
Inside Front Cover Additional 20% A4 1 – 4 Pages R18 550,00
Inside Back Cover Additional 25% More than 4 Pages On request (subject to weigh and size)
Outside Back Cover Additional 50% DL Tickets Inserts R15 550,00
Excludes Agency comm

FleetWatch Quarterly Print Edition Ad Specifications

Size Trim Size in mm (h x w) Copy Area in mm (h x w)
DPS 297 x 420 270 x 360
Full Page 297 x 210 270 x 180
1/2 page – Vertical 297 x 100 270 x 90
1/2 page – Horizontal 145 x 210 135 x 180
1/3 page – Vertical 297 x 75 270 x 60
1/3 page – Horizontal 100 x 210 80 x 180
1/4 page 115 x 115 100 x 100
Strip Ad 35 x 210 30 x 180
Front Cover Strip Ad 40 x 190 35 x 180
Advert requirements

High resolution PDF complete with 5 mm bleed all round and crop marks. PDFs must contain only 4 colour process images (CMYK).
All images no lower than 300 dpi (CMYK)
All material must be supplied to our specifications as per above. FleetWatch is not responsible for material supplied in incorrect format. Any changes, corrections or conversions will be charged for seperately.

E-Magazine Rates

FleetWatch Digital e-Magazine

Size 1 Insertion 2 – 6 Insertions 7 – 12 Insertions
DPS R22 900,00 R21 760,00 R21 550,00
Full Page R12 750,00 R12 120,00 R11 990,00
Half Page R9 750,00 R9 250,00 R9 160,00
Third Page R8 200,00 R7 800,00 R7 730,00
Quarter Page R6 350,00 R6 050,00 R5 950,00
Strip Advert R4 450,00 R4 250,00 R4 170,00
Frong Cover Strip Ad R10 750,00 R10 200,00 R10 110,00
All costs exclude VAT and include agency commision
Description Format Rate
Hyperlink Specified URL Inclusive with all adverts
Video .FLV or .MP4 or YouTube video ID R2 000,00
Audio MP3 R2 000,00
PDF Document PDF R2 000,00

FleetWatch Ad Specifications

Size Trim Size in mm (h x w) Copy Area in mm (h x w)
DPS 297 x 420 270 x 360
Full Page 297 x 210 270 x 180
1/2 page – Vertical 297 x 100 270 x 90
1/2 page – Horizontal 145 x 210 135 x 180
1/3 page – Vertical 297 x 75 270 x 60
1/3 page – Horizontal 100 x 210 80 x 180
1/4 page 115 x 115 100 x 100
Strip Ad 35 x 210 30 x 180
Front Cover Strip Ad 40 x 190 35 x 180
Advert requirements

High resolution PDF complete with 5 mm bleed all round and crop marks. PDFs must contain only 4 colour process images (CMYK).
All images no lower than 300 dpi (CMYK)
All material must be supplied to our specifications as per above. FleetWatch is not responsible for material supplied in incorrect format. Any changes, corrections or conversions will be charged for seperately.

Website & Newsletter

FleetWatch Website

Description Size pixels (h x w) Format 1 Insertion 2 – 6 Insertions 7 – 12 Insertions
Wallpapers 1200px x 1920px Static .jpeg R3 100,00 R2 900,00 R2 850,00
Banner – Leaderboard 60px x 1180px animated .giff or static .jpeg R7 250,00 R6 880,00 R6 670,00
Banner – Mid screen 50px x 860px animated .giff or static .jpeg R5 500,00 R5 225,00 R5 060,00
Banner – Bottom 75px x 430px animated .giff or static .jpeg R4 190,00 R3 980,00 R3 850,00
Block static 150px x 250px animated .giff or static .jpeg R3 950,00 R3 750,00 R3 634,00
Block rotate 300px x 250px animated .giff or static .jpeg R4 350,00 R4 130,00 R4 000,00
Product Video .FLV or .MP4 or YouTube video ID R3 650,00 R3 460,00 R3 350,00
All costs exclude VAT and include agency commision
FleetWatch Newsletter
FleetWatch Promo Mailer
Description Size pixels (h x w) Format Per Insertion Per Month
Promo Mailer 1000 px x 800 px HTML format
Advert Specifications
Website / Newsletter File Requirements Promo mailer
Size Limit: 150kb
Formats: jpeg or animated gif
3rd party tags accepted
Click Here for the specifications

TruckWatch

TruckWatch 2017

View TruckWatch 2015 HERE

TruckWatch enables the reader to easily access data relating to all makes and models of trucks, vans as well as in the BakkieWatch, TyreWatch and TrailerWatch section access to data relating to tyres, Bakkies, and trailers in South Africa.

TruckWatch Advertiser Rates

Size Rate Early Bird Rate
Full Page R22 100,00 R20 332,00
Half Page R16 850,00 R15 502,00
Third Page R14 100,00 R12 972,00
Quarter Psge R11 150,00 R10 258,00
Truck Shop Block (includes a block on web) R3 320,00 R3 054,00
All costs exclude VAT and include Agency Commission
TruckWatch Specification Pages
Size Rate Early Bird Rate
Single page R21 250,00 R19 550,00
Two pages R20 350,00 R18 720,00
Three pages R19 820,00 R18 230,00
Additional pages R16 160,00 R14 860,00
All costs exclude VAT and include Agency Commission. All prices include a FREE cover page, and packages consisting of four or more pages will receive one FREE editorial page.